Keyword Overview

gemstone tourmaline

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Monthly Search Volume

8,100

High volume

Competition

138,347

High competition

Cost Per Click

$0.26

High ad competition

Keyword Difficulty

52/100

Moderate

'gemstone tourmaline' Search Trend

MonthSearches
February 20255,400
March 20256,600
April 20258,100
May 20256,600
June 20258,100
July 20256,600
August 20256,600
September 20258,100
October 20259,900
November 20258,100
December 20258,100
January 20268,100

Search Volume by Country

8,100
OTHER 8,100
100%

Competition by Country

138,347
IND 97,620
71%
UK 9,552
7%
OTHER 31,175
23%

How to Rank for 'gemstone tourmaline' on Etsy

Target the Right Market

Search demand for 'gemstone tourmaline' is strongest in Others (100%), but most competing listings come from sellers in India (71%). This gap suggests Others buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 52/100, 'gemstone tourmaline' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'gemstone tourmaline' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'gemstone tourmaline'

Frequently Asked Questions About 'gemstone tourmaline'

'gemstone tourmaline' receives 8,100 monthly searches globally. That's substantial demand, but with 138,347 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (100%) comes from Others.

There are 138,347 Etsy listings competing for 'gemstone tourmaline'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from India sellers (71%), while demand is strongest in Others — a gap worth exploiting.

'gemstone tourmaline' has a keyword difficulty of 52/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Others generates 100% of searches for 'gemstone tourmaline'. Competition is centered in India instead, which means Others buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'gemstone tourmaline' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'gemstone tourmaline' is $0.26. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume rose 50% between February 2025 and January 2026. A 50% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around October 2025.

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