follow the leader
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Monthly Search Volume
22,200
Competition
617
Cost Per Click
—
Keyword Difficulty
12/100
Easy
'follow the leader' Search Trend
| Month | Searches |
|---|---|
| May 2025 | 27,100 |
| June 2025 | 22,200 |
| July 2025 | 22,200 |
| August 2025 | 27,100 |
| September 2025 | 27,100 |
| October 2025 | 27,100 |
| November 2025 | 22,200 |
| December 2025 | 22,200 |
| January 2026 | 22,200 |
| February 2026 | 22,200 |
| March 2026 | 22,200 |
| April 2026 | 22,200 |
Search Volume by Country
22,200Competition by Country
617How to Rank for 'follow the leader' on Etsy
Target the Right Market
The market for 'follow the leader' is heavily concentrated in Others, which accounts for 100% of searches and 100% of competition. Sellers targeting this keyword should prioritize Others shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.
Ranking Difficulty
With a difficulty score of 12/100, 'follow the leader' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization Tips
At 3 words, 'follow the leader' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'follow the leader'
Generate Tags
Find the best tags to pair with 'follow the leader' based on real Etsy search data
Generate Titles
Build a click-worthy listing title that includes 'follow the leader' in the right position
Listing Studio
Create a complete, optimized Etsy listing around 'follow the leader' from scratch
Video Generator
Turn your 'follow the leader' product photos into a listing video
Frequently Asked Questions About 'follow the leader'
'follow the leader' receives 22,200 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (100%) comes from Others.
There are 617 Etsy listings competing for 'follow the leader'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.
'follow the leader' has a keyword difficulty of 12/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
Others generates 100% of searches for 'follow the leader'. Since Others dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
Place 'follow the leader' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.
Search volume dropped 18% between May 2025 and April 2026. Demand peaked around May 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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