dad shirts

'dad shirts' receives 22,200 monthly searches globally. That's substantial demand, but with 807,817 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (45%) comes from United States.

There are 807,817 Etsy listings competing for 'dad shirts'. With a difficulty score of 60/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.

'dad shirts' has a keyword difficulty of 60/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 45% of searches for 'dad shirts'.

Since 'dad shirts' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'dad shirts' is $1.69. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between April 2025 and March 2026. Demand peaked around June 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.