Keyword Overview

1st birthday set

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Monthly Search Volume

20

Low volume

Competition

66,610

High competition

Cost Per Click

$0.72

High ad competition

Keyword Difficulty

83/100

Hard

'1st birthday set' Search Trend

MonthSearches
June 202520
July 202530
August 202510
September 202510
October 202510
November 202510
December 202520
January 202620
February 202630
March 202620
April 202620
May 202610

Search Volume by Country

20
USA 10
50%
OTHER 10
50%

Competition by Country

66,610
USA 35,552
53%
OTHER 31,058
47%

How to Rank for '1st birthday set' on Etsy

Target the Right Market

United States leads both search demand (50%) and competition (53%) for '1st birthday set', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 83/100, '1st birthday set' is rated hard to rank for on Etsy. Competition is disproportionately high relative to search volume. Rather than targeting this keyword head-on, use it as a secondary tag and focus your title on more specific variations where you can rank higher.

Optimization Tips

At 3 words, '1st birthday set' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for '1st birthday set'

Frequently Asked Questions About '1st birthday set'

'1st birthday set' receives 20 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (50%) comes from United States.

There are 66,610 Etsy listings competing for '1st birthday set'. With a difficulty score of 83/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.

'1st birthday set' has a keyword difficulty of 83/100 (hard). This is a competitive keyword best suited for established shops with existing sales momentum. Newer sellers should consider using it as a secondary tag while focusing on less saturated alternatives.

United States generates 50% of searches for '1st birthday set'.

Place '1st birthday set' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for '1st birthday set' is $0.72. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 50% between June 2025 and May 2026. Demand peaked around July 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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